MMK Group connects Divine Nine organizations, HBCUs, and mission-driven institutions with major brands to create strategic collaborations that go beyond merchandise—delivering premium products, real revenue, and community reinvestment.
Most organizations get approached with the same tired offer: generic merch, basic licensing deals, products that don't reflect their true value or reach real markets.
MMK Group takes a completely different approach.
We're a Cultural Brand Strategy Firm that serves as the bridge between legacy-rich organizations and global brands. We don't just facilitate deals—we architect strategic collaborations that honor your heritage, reach national retail, and deliver measurable impact to your community.
We identify and structure co-branded product collaborations with major companies across categories—apparel, footwear, lifestyle products, and beyond. Every partnership is tailored to align with your mission, audience, and legacy.
We speak both languages: the cultural nuance of your organization and the commercial requirements of major brands. We position you as the gateway to markets they can't reach alone—and position them as authentic partners you can trust.
This isn't optional. Every deal we structure includes a dedicated giveback component—whether through revenue share, donations, scholarships, or tangible community benefits. Impact is foundational, not an afterthought.
From deal structuring to creative alignment to launch strategy, we manage the details so you can focus on your community. We ensure both sides win—and deliver on their promises.
Four-year collaboration bringing premium Puma products to all nine Divine Nine organizations with year-round inventory, national retail presence, and dedicated giveback to each organization.
Multi-organization collaboration generating six-figure giveback checks and establishing proof of concept for culturally-driven brand partnerships at scale.
We understand Founders' Days, line culture, chapter dynamics, and what it means to protect your letters. We structure partnerships that honor your legacy while generating revenue that flows back to your members.
Elevate your institution's brand presence beyond the campus bookstore. We connect you with major brands for collaborations that generate meaningful revenue and reinvest in student success.
If your organization has a powerful story, a loyal community, and a legacy worth protecting, we'll help you turn that into strategic brand partnerships that deliver real value.
Major Brands, Real Retail — Your products live in national markets, not just pop-up shops
Cultural Expertise — We understand buying moments, Founders' Days, homecomings, and community dynamics
Proven Track Record — We've negotiated deals from local organizations to multi-million dollar brand collaborations
You Maintain Control — Your brand integrity is non-negotiable. We protect your legacy while expanding your reach
Mandatory Giveback — Every partnership includes community reinvestment built into the deal structure
We learn your story, values, goals, and community. Then we identify brand partners whose mission and market align authentically with yours.
We structure partnerships that work for everyone—negotiating terms, revenue models, creative control, and giveback components that honor your organization's worth.
We manage creative development, go-to-market strategy, and partnership execution. You get premium products that reach real markets and generate real revenue.
Your collaboration delivers ongoing giveback to your community, builds long-term brand equity, and creates a model for future partnerships.
MMK Group is a Cultural Brand Strategy Firm with over 35 years of combined experience in brand partnerships, licensing, and strategic collaborations.
We work in partnership with Jairus Group, our sister company, creating a comprehensive approach to brand development and market access. Together, we serve as the bridge between legacy organizations and the brands that want to reach them authentically.
To be the foremost bridge connecting legacy-rich organizations with global brands—fostering partnerships that honor heritage, empower communities, and deliver enduring impact.
To partner with influential organizations to co-create products that resonate culturally and reinvest directly into the communities that inspire them.
Most organizations don't know what they're worth.
They accept whatever deal comes to them because they don't know major brands are waiting for the right partner to help them access your market authentically.
Your community has buying power brands can't access without you
Generic licensing deals leave millions on the table
Major brands need cultural expertise they don't have in-house
The right partnership can generate revenue AND impact simultaneously
MMK Group exists to make sure you get what you're worth—and your community gets what they deserve.
If you represent an organization with cultural influence, loyal community, and a legacy worth protecting, let's talk about what's possible.